The Biltmore's Second PRESS Coffee Sits Just One Mile From Its First

Why would a coffee company open a second café close enough to its own flagship that a regular could walk between the two in under twenty minutes?

That's the question sitting on Camelback Road this fall. On October 17 and 18, PRESS Coffee opens its newest location at 3133 E. Camelback Road, on the southwest corner of Camelback and 32nd Street. The new café sits a little over a mile east of PRESS's café at 24th Street and Camelback, a spot ABC15 has described as a meeting place for many of the Valley's business and political figures. Two locations from the same company, on the same road, separated by roughly a mile of the Biltmore and Camelback Corridor. That's not how most coffee chains expand. It usually means something about the ground itself.

The grand opening weekend comes with the usual fanfare. The 2,029-square-foot space will seat 38 people indoors and 48 more on a shaded patio, a layout PRESS built for people who want to sit down and stay, not just grab a cup and go. A food truck and an on-site DJ will run both days. PRESS is timing the opening to its seasonal Pumpkin Spice launch, and the first 20 guests each day get a $5 gift card. It's a straightforward weekend event, the kind that shows up on a neighborhood calendar rather than a real estate report.

But the reason it's worth paying attention to isn't the free coffee. It's the address.

A Gathering Spot, Not a Commute Stop

PRESS didn't frame the new café as an overflow valve for its existing Camelback business. Co-founder Jason Kyle described the decision in terms of where people already spend their day: the goal was to create a spot to serve people who live and work in the heart of the corridor. That's a different pitch than the one behind most second locations, which usually chase a gap in coverage or a commuter route the first store missed.

The property owner's framing matched. Daryl R. Burton of The Presson Corporation, which owns the building at 3133 E. Camelback, said having a coffee shop on-site makes the property itself more useful to the people already working there, tenants and visitors alike. Neither comment treats the new café as an extension of a brand radius. Both treat it as a bet on a specific half mile of road holding enough daily foot traffic, on its own, to support a second version of the same business a mile from the first.

That's a bet worth noticing because PRESS has 20-plus cafés scattered from Scottsdale to Chandler. It doesn't need to put two within walking distance of each other. It chose to, on this stretch of Camelback, this year.

The Corridor's Other New Arrival Isn't a Coffee Shop

The coffee expansion isn't the only local business making a move into this stretch of road. Fà-me Café, the breakfast and lunch spot founded by Maria and Ivan O'Farrill, is expected to relocate later this year from its longtime home on North Central Avenue to the 24th at Camelback office complex, near the same intersection as PRESS's original café. The move is reportedly planned for the fourth quarter of 2026.

That's a different kind of signal than a coffee chain adding a location. A family-run restaurant giving up a longtime address on Central Avenue, a corridor with its own established customer base, to move a few miles east into the Biltmore isn't a franchise decision. It's a bet by people who've already built a business somewhere else that this stretch of Camelback Road is worth the disruption of moving.

Put the two decisions side by side. One is a coffee company that already has a presence a mile away choosing to plant a second flag rather than expand somewhere new. The other is an independent restaurant leaving an established address to move into the same half mile. Neither business needed press coverage or a ribbon-cutting to make the decision worth it. They needed customers who are already there, every day, whether or not a new restaurant is drawing attention that week.

What a Coffee Shop Actually Measures

The more visible story on Camelback Road this year has been the restaurant openings, the kind of news that comes with launch parties and design details. That's real, but it's also the easiest kind of signal to overstate, because a splashy restaurant can succeed on destination traffic alone, people driving in from across the Valley for one night.

A second location of the same coffee shop a mile from the first doesn't work that way. Coffee shops live or die on repeat, everyday visits from people who are already in the building, on the block, or on their way somewhere close by. When a company puts two of the same shop within a mile of each other, it's making a claim about population density and daily habit, not about a single evening's draw. The same logic applies to a restaurant relocating instead of opening a second outpost. Fà-me isn't adding a location to test the market. It's moving its entire operation, betting that the corridor holds enough regulars to replace what it built on Central Avenue.

That distinction matters if you already live or work in the Biltmore. The restaurant renaissance headlines answer a question about where to go for a special night. The coffee shop and the breakfast spot answer a quieter one: whether the neighborhood can support two versions of the same errand-run business within walking distance, on an ordinary Tuesday. Camelback Road between 24th and 32nd Street is starting to answer yes.

What This Looks Like on the Ground

If you're mapping this out on your own morning routine, the two PRESS locations bracket the stretch of Camelback that also includes the Esplanade and Biltmore Fashion Park, meaning a resident on that block now has a coffee option within a short walk regardless of which end of the corridor they're on. Add Fà-me's planned move into the same stretch and the corridor is picking up a second sit-down breakfast option without losing the first, since the original Central Avenue location's future wasn't part of the reporting on the move.

None of this requires a new restaurant to succeed or a mixed-use tower to lease up. It requires people already living and working in the Biltmore to keep showing up on weekdays, which is a lower bar and a more durable one. That's the kind of demand signal that shows up in a coffee company's real estate decisions before it shows up in a market report.

If you want to talk through what a stretch of Camelback Road like this one means for a property you already own in the Biltmore, or you're weighing a move into the corridor yourself, request a private consultation with Cavanaugh Luxury Group. We're happy to compare notes, and we'll pick whichever PRESS location is closer to you.